This week, Rob sits down with Lucy Woodhead, VP of Operations at US Jetting, to talk about what it really takes to run and modernise a second-generation industrial business. From bringing specialist equipment online to improving internal operations, Lucy shares how a traditionally offline industry is adapting to new technology and what the future could look like for manufacturers like hers.

AI agents were hyped to be 2025’s big productivity breakthrough, but the real wins came from small, practical automations rather than bold “digital worker” fantasies. Businesses that focused on clear use cases, team upskilling, and quick, measurable improvements saw the most value, while grand AI transformations mostly stumbled due to messy processes and poor data.

In this episode of the OSL Podcast, Rob chats with creative powerhouse Evan Larbi about navigating a career that doesn’t fit neatly on LinkedIn. Their conversation covers everything from career pivots and purpose to the unexpected role of joy in building meaningful brands.

Ben Burch (Allegr) on non-linear careers, real community vs fake “social,” military service, and building mission-led tech without boiling the ocean. Hosted by Rob Woodhead

Real stories from the people building tech, founders, designers, consultants & creators. Honest convos. No fluff. Just the human side of innovation.

In this podcast, Rob dives into how non-technical founders can tackle the challenges of building a tech startup. He shares actionable strategies for working with developers, grasping key tech concepts, and leveraging the right tools and resources—no coding skills necessary. With his extensive experience in the startup space, Rob offers valuable insights on bridging the divide between business and technology, helping founders transform their ideas into thriving ventures.