OSL Podcast: How a 100km Run Inspired a Mission-Led Tech Startup — Ben Burch of Allegr

Podcast

Date posted:

October 22, 2025

In this episode, Ben Burch, co-founder of Allegr, joins host Rob Woodhead from Old Street Labs for a wide-ranging conversation on building products, purpose, and community, without boiling the ocean.

Ben shares his journey from a non-linear career path to founding a mission-driven startup focused on the UK military and veteran community. They dig into why most so-called “social” platforms miss the mark, and what it really takes to design for meaningful, real-world connection.

From navigating go-to-market without big budgets to avoiding common product-building pitfalls, this episode is full of sharp insights for anyone working in tech, community, or purpose-led businesses.

What You’ll Learn:

  • How a deeply personal experience became the foundation for a mission-led company
  • Why community matters more than audience — and how to build for it
  • GTM strategies for early-stage startups without a DTC war chest
  • Practical lessons from building and shipping lean, fast, and focused
  • What’s next: rowing, alumni networks, and life beyond the startup grind

Author:

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