How Non-Technical Founders Can Build Great Products Without a CTO

Date posted:

May 14, 2025

Author:

More to explore

Podcast

OSL Podcast: What a Fractional CTO Actually Does – Nick Sales on Product, Teams and AI
February 9, 2026

In this episode of the OSL Podcast, Rob sits down with Nick Sales to unpack what a fractional CTO actually does, how outcome driven retainers work, and why strong product, team, and technical foundations matter for growth stage companies. Nick also shares his non linear journey into consulting and startup advisory, plus his perspective on GenAI, where it shines for prototyping and where it can become risky in production if you do not yet know what good looks like.

Read More

What’s your problem?!
August 11, 2022

Let’s start at the beginning and talk about the first step in the tech development process – defining the problem. Rob and I speak to lots of entrepreneurs, often 2 or 3 a week, and all of them have some kind of product in mind. The first thing we like to do with them, to […]

Read More

The Pitfalls of Outsourcing Tech Development
July 29, 2022

Welcome back to the lab! Following our last article on outsourcing product development, Rob and I spent some time exploring this tricky piece of the startup puzzle, and today we’re going to share our insights in more depth. It’s a topic we have discussed with a variety of people since we started Old.St and we’ve […]

Read More

Collaborate with us

Get in touch to discuss how we can help you access technology.
Get in touch
Developing an idea as a team