OSL Podcast: How a 100km Run Inspired a Mission-Led Tech Startup — Ben Burch of Allegr

Podcast

Date posted:

October 22, 2025

In this episode, Ben Burch, co-founder of Allegr, joins host Rob Woodhead from Old Street Labs for a wide-ranging conversation on building products, purpose, and community, without boiling the ocean.

Ben shares his journey from a non-linear career path to founding a mission-driven startup focused on the UK military and veteran community. They dig into why most so-called “social” platforms miss the mark, and what it really takes to design for meaningful, real-world connection.

From navigating go-to-market without big budgets to avoiding common product-building pitfalls, this episode is full of sharp insights for anyone working in tech, community, or purpose-led businesses.

What You’ll Learn:

  • How a deeply personal experience became the foundation for a mission-led company
  • Why community matters more than audience — and how to build for it
  • GTM strategies for early-stage startups without a DTC war chest
  • Practical lessons from building and shipping lean, fast, and focused
  • What’s next: rowing, alumni networks, and life beyond the startup grind

Author:

More to explore
The Pitfalls of Outsourcing Tech Development
July 29, 2022

Welcome back to the lab! Following our last article on outsourcing product development, Rob and I spent some time exploring this tricky piece of the startup puzzle, and today we’re going to share our insights in more depth. It’s a topic we have discussed with a variety of people since we started Old.St and we’ve […]

Read More

What’s your problem?!
August 11, 2022

Let’s start at the beginning and talk about the first step in the tech development process – defining the problem. Rob and I speak to lots of entrepreneurs, often 2 or 3 a week, and all of them have some kind of product in mind. The first thing we like to do with them, to […]

Read More

Collaborate with us

Get in touch to discuss how we can help you access technology.
Get in touch
Developing an idea as a team