Web and Mobile App Design & Development
CityMunch is a food discovery app offering real time discounts on restaurants’ menus. Very short term deals - sometimes lasting for as little as 15 minutes - are used to attract customers into London lunch spots at times when they’re most needed, including off-peak hours and days.
Mobile App Development
UI/UX Design
Web-based Admin Portal
Development
Originally designed in 2015, CityMunch was in need of a fresh approach to its UX. The app had grown in complexity in the preceding years, with different types of deals being available to different people, meaning that the key challenge for us was to distill a complex information set into an immediately understandable design. This was all the more important due to the time-poor City user base.
We aimed to create a design which, although rich in information, could be absorbed effortlessly. For example, as regards restaurant location, user testing showed that the only immediately relevant piece of information was how long it would take to walk there. We created an eye-catching “person walking” icon, with a “mins walk” number to communicate this. By applying similar techniques throughout the app, we condensed the app’s dynamics to an intuitive, visually appealing interface. A bright, simple colour scheme based on the brand’s green palette helped the app to come across as a helpful, friendly guide to the local lunch deals in your pocket.
Early testing with CityMunch users showed a vast improvement in reception of the app, with first-time consumers able to navigate the app and interpret its purpose with ease.
“While women are (relatively) well represented among product managers and designers, female software development teams are much harder to come by. I interviewed many agencies before I came across Old.St Labs — not only did their team of female engineers perfectly reflect our user base, they also happened to be the best developers I could find!”
-Ira Guha, Founder of Asan
"The Old.St team really helped us develop our idea from our early thinking to a fully fledged product. The prototytpe they built is an incredibly helpful tool to discuss with potential customers. They then built a fantastic MVP which we are using to great success with our initial customers."
Chris and Matt, the founders of East Care