Web app design and development of a subscription-based web platform that delivers structured maths learning content to homeschool parents and teachers.

Awesomenicity was founded by a trio of globally experienced educators, united by a passion for education. With a combined 50+ years of teaching across 18 countries, they bring a rich blend of expertise and insight into creating a platform that reflects real-world classroom needs and global teaching perspectives.

We partnered with Awesomenicity to build an intuitive, engaging platform where parents and teachers can access maths content tailored to different grade levels. Our focus was on delivering a seamless experience from sign-up and trial to personalized student learning pathways and secure subscription management.
AI System Architecture
Web Application Development
Session Orchestration Engine
Content Management System
Awesomenicity under the water banner
User Experiences Designed with Educators in Mind
The design was driven by the educators' own classroom experiences—insights gathered directly from their daily teaching practice.

This resulted in an interface that simplifies the complexities of planning by streamlining workflows and reducing unnecessary steps.
Educator-Inspired UX
The design was driven by the educators' own classroom experiences—resulting in an interface that simplifies planning, supports differentiated instruction, and encourages ongoing engagement.
Subscription Management with Stripe
The platform integrates Stripe to manage subscriptions, including free trials, and monthly and yearly billing, providing a smooth onboarding and payment experience.
Dynamic Grade-Level Content Access
Each grade level contains structured maths topics, which are broken down into lessons with a consistent format - a lesson snapshot, slideshow, and teaching tips.
Awesomenicity under the water banner

Old St. Labs were incredibly organised, had clear lines of communication and were willing to talk us through every step of our project. They identified possible friction points and offered potential solutions. They were very transparent as far as where they were in our project and had specific goals for each week's work. We are so glad we trusted Old St. Labs with building our product!

-Hannah Woodhead, Co-founder of Awesomenicity