

Asan is a social enterprise dedicated to tackling period poverty and reducing the environmental impact of disposable menstrual products. Their high-quality menstrual cups provide a safe, sustainable alternative, making period care more accessible and eco-friendly.
We designed and developed the Asan Period Tracker with an all-women team spanning design, project management, development, and QA. The app empowers users with accurate period tracking while promoting sustainable menstrual health, providing meaningful insights into cycle patterns, tracking environmental impact, and guiding users toward informed decisions about their well-being.
Branding
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Technical Architecture
Web Development
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“While women are (relatively) well represented among product managers and designers, female software development teams are much harder to come by. I interviewed many agencies before I came across Old.St Labs — not only did their team of female engineers perfectly reflect our user base, they also happened to be the best developers I could find!”
-Ira Guha, Founder of Asan