East Care

Design & development of professional development app for East Care

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Web App Design & Development

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East Care is a professional development tool for carers. It provides an intuitive platform for carers to plan their careers, find training opportunities and discuss progress with their managers. The founders of East Care engaged Old.St to provide full branding and design services for the business. They wanted assistance with creating a unique visual identity and expressing it throughout their digital materials.

Services

Mobile App Development

UI/UX Design

Web-based Admin Portal

Development

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Challenge

The founders of East Care engaged Old.St to provide full branding and design services for the business - the Carer platform, the Management platform, and an Admin portal. They wanted assistance with creating a unique visual identity and expressing it throughout their digital materials.

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Approach

As we normally do during our define & design process, we went through several workshops with the East Care team to understand the need and underlying problems faced by the care organisations. Based on these, we created userflows and wireframes to identify potential solutions to the disengagement of caregivers. Working closely with the team, we were able to design a bespoke solution that gives control of their careers back to the carers. We aimed to establish a product experience that encourages carers and organisations to take ownership of their career progression and provides an ongoing framework of support and accountability.

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Results

The East Care professional development tool for carers provides an intuitive platform for carers to plan their carers, find training opportunities and discuss progress with their managers. The platform also provides carer organisations with a key development management tool to ensure carers have the requisite skills for their roles and are motivated in their careers.

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Client Feedback

Chris and Matt, the founders of East Care were really pleased with the results. "The Old.St team really helped us develop our idea from our early thinking to a fully fledged product. The prototytpe they built is an incredibly helpful tool to discuss with potential customers. The next step now is building our MVP."

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