Creating a customer-first ecommerce platform to support jetting professionals worldwide

Item: Old.St Labs
Author: Lucy Woodhead

US Jetting, based in Alpharetta, Georgia, has been a trusted leader in high-pressure water jetting equipment since 1991. With over 6,000 machines in operation across the US and globally, the company serves contractors, municipalities, airports, schools, and federal facilities with reliable equipment and unmatched customer support.

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We partnered with US Jetting to design and develop a fully customized Shopify ecommerce platform. Navigating the limitations of standard Shopify templates, we delivered a user-friendly, intuitive website that helps customers find the right parts for their jetting machines quickly and confidently.

Ecommerce Strategy

Visual Identity

UI/UX Design

Development

Ongoing Support

Ensuring Customers Get the Right Part, Every Time

Customers were frequently ordering parts that didn’t fit their machines, leading to frustration and costly returns. We solved this by building a Machine Compatibility Checker that filters parts by jetter model and instantly flags whether an item is too small, too large, or a perfect fit.

Connecting Customers to the Right People and Places

Locating the nearest office or representative used to be a challenge. We created interactive maps on the Rentals and About pages, helping users find local support and get the help they need without delays.

Support That Goes Beyond the Launch

Switching platforms can be daunting. We worked closely with US Jetting’s internal team, providing hands-on training, tutorials, and continued support. Our ongoing collaboration ensures the site remains flexible and scalable as the business grows.

Editable, Flexible Content for a Growing Business

The old site made even small content updates difficult. We delivered flexible content blocks and editable components throughout the platform, giving the US Jetting team full control to manage products, pages, and promotions without developer support.

“It can be a daunting task picking a company to redesign your ecommerce platform. It's an investment that needs to last and you have to have complete trust that they will understand your mission and deliver it. Old St took care and time to understand exactly what we wanted and exceeded our expectations.”

Lucy Woodhead, US Jettting VP of Operations

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SEE ALL CASE STUDIES

Testimonials

Real-world impact, narrated by the teams we’ve accelerated. This is what happens when human vision meets our AI-integrated build cycles

They sped things up a lot, particularly toward the end.

Feedback summary

Old.St Labs accelerated delivery and supported the successful redesign project while maintaining strong execution.

Robert Rothkopf

Managing Partner, Balance Legal Capital LLP

They were invested in the same outcomes as we were.

Feedback summary

The MVP and website were delivered on time and within budget with a highly collaborative approach.

Matt Lees

Founder, East Care

I was super impressed!

Feedback summary

Old.St Labs launched the app successfully, delivered a user-friendly experience, and maintained excellent communication.

Ira Guha

Founder, Asan Wellness UK Ltd

They delivered great value for a very reasonable price.

Feedback summary

Old.St Labs successfully delivered the redesigned website and required features while supporting SEO improvements.

Lucy Woodhead

VP of Operations, US Jetting

Old.St Labs is remarkably positive, collaborative, and easy to work with.

Feedback summary

The client's system received a positive response and strong uptake. Old.St Labs was helpful, responsive, professional, communicative, and stayed on budget.

Kath Hipwell

CEO, The Association of British Climbing Walls

We can give Old.St Labs our ideas and they help make them better.

Feedback summary

The revamped website received positive feedback. The team showed strong project management and contributed valuable ideas.

Director, Healthcare Startup

They are extremely personable, friendly, and open to all sorts of last-minute requests.

Feedback summary

Old.St Labs built virtual event platforms capable of supporting over 50,000 concurrent users and adapted well to changing requirements.

Daniel Postlewaite

Production Director, Pixel Artworks

They did their best to implement our requirements in a cost-effective and timely manner.

Feedback summary

The client was satisfied with the functional app. Old.St Labs was communicative, responsive, timely, and delivered a cost-effective solution.

Steve Castillo

CEO, rXperius

They acted as a trusted partner and supported me as a non-technical founder in building a technical product.

Feedback summary

Old.St Labs delivered an accurate, high-quality solution within budget. The team's personable approach, exceptional communication, and openness to feedback ensured a successful engagement.

Ross Hunter

Founder, Livis Analytics

Their team has excellent customer service and makes sure all of our needs are met.

Feedback summary

The client is planning to launch their app near the end of 2022, and so far, they're pleased with the quality of Old.St Labs' bug-free deliverables. Old.St Labs' timely daily communication, despite time zone differences, and weekly meetings via Google Meet have facilitated an efficient partnership.

Locke Davis

CEO, Pickr

They provided outstanding quality of work.

Feedback summary

The client was happy with Old.St Labs' work. The team excelled at project management with on-time delivery and prompt replies through Slack. Their effective communication through virtual meetings, emails, and messages and high-quality work also contributed to the project's overall success.

Cosmin Drimba

CEO, safeINIT

We are so glad we trusted Old St.Labs with building our website!

Feedback summary

Old.St Labs led a transparent and communicative process via virtual meetings. Old.St Labs' team was always available and responsive to requests. The client also praised the team's organization, trustworthiness, and ability to address issues.

Hannah Woodhead

Founder, Awesomenicity

The team is very responsive to the requirements of the project.

Feedback summary

Old.St Labs has delivered the project on time and demonstrated a weekly progress report. The team consistently responds to the client's needs, particularly during app testing. Moreover, they're proactive about finding creative solutions and were strong project managers.

Epidemiologist, Estima Scientific

They were very forward-thinking.

Feedback summary

Old.St Labs has successfully delivered a working platform with all the client's feature requests. The team has been incredibly responsive and attentive to the client's needs. They have a great, friendly team and lots of good ideas and iterations. They also communicate via email and virtual meetings.

Founder, Flux HQ

They knew exactly what I wanted and delivered it.

Feedback summary

Old.St Labs successfully delivered an extremely professional platform, much to the client's delight. The team demonstrated a deep understanding of the client's needs and showcased their expertise. Moreover, the team was professional and attentive to detail throughout the engagement.

Rob Hartley

Founder, WealthWritr

The team is really eager to produce the technology and satisfy their client.

Feedback summary

Thanks to Old.St Labs, the first version of the web app is due for launching in the near future. The team upholds great communication and constant availability as the project progresses. They also provide sound counsel and guidance, which is helpful to a client with no background in development.

CEO & Founder, Mental HealthTech Company

They were just highly focused on delivering the results rather than the process.

Feedback summary

The client was highly satisfied with the work Old.St Labs delivered, citing the partnership as first-class. The team went beyond the original scope of the project that exceeded all expectations. They were highly knowledgeable in their field which reflected well on their highly structured process.

Ben Burch

Founder, Allegr

Industry recognition

We’re grateful to be recognised by the people we build for

Our Clutch reviews reflect a consistent focus on thoughtful design, reliable delivery, and clear communication. It’s encouraging to see our approach resonate with teams we’ve had the chance to work with.