Design and development of a digital community platform connecting veterans, serving soldiers, and their families.

In close partnership with Allegr, we’ve collaborated to build the Military App as a dedicated, secure digital space for regimental and association communities. Working as one team, with Allegr’s product leadership embedded day to day alongside our delivery team, we’ve iterated the platform to support news, events, group messaging, member profiles, notifications, and localised “pinboard” style content. This approach enables associations to engage with their members more directly and reliably than through general-purpose social media.
UI/UX Design
Full-stack Web & Mobile Development
Community Platform Architecture
Data & Content Migration
Engagement Tools & Feature Integration

Membership Profiles & Searchable Connections

Each user’s profile includes regiment/affiliation, service dates, and postings. Members can search for comrades by unit, location, or service history, making reconnection easier for veterans or serving personnel alike.

Driving Real-World Engagement

Beyond digital interaction, the app encourages in-person touchpoints like walks, coffee meetups, and “walk + talk” events. Event boards, local groups, and support features help bridge online connection with physical community activity.
Community-Centric Architecture
Rather than replicating a social feed, we worked together to structure the platform around regimental identity and community connection. Users join through their regiment or association, see relevant updates, and can engage across private groups, pinboards, and shared content, helping strengthen belonging and connection.

News, Events & Pinboard as Communication Tools

A pinboard-style interface lets associations share updates, images, memories, and announcements. The built-in event-management tools and notifications let units broadcast local happenings effectively and centrally. This is especially valuable given that regimental social media posts often suffer from low reach
Measurable Impact on Wellbeing
An independent survey by the University of Bristol showed improvement in five out of six indicators of social connection, loneliness, and wellbeing for users in the platform’s early rollout. Additionally, the app reports engagement in groups, events, and content growing faster than membership numbers, suggesting users are actively participating, not just signing up and leaving.

From day one, Old.St have supported us with flexible, reliable development resource that fits neatly into the way we run projects. They are focused on delivery rather than jargon, and they work well within a structure where product scope, priorities and management remain closely led by our team. They stay focused on outcomes and execution, and that has made them a valuable delivery partner.

-Ben Burch, Founder of Military App